Selling Real Estate
It is very important to have an experienced professional to guide every step of the transaction.
-Prepping the property: deep clean, depersonalize, declutter, staging, and deferred maintanance.
-Market research: In a seller's market it is very easy to pick a high number to list at and hope a buyer is willing to pay it. We spend the time to market research to establish the value.
-Marketing: professional photography/ videography, online/print advertising on multiple platforms. We have access to an extensive list of online platforms to reach thousands of potential buyers. We exceed most, if not all of our competitors by far in marketing reach.
-Transactional Management: We are directly involved with every step from list to close. Some companies sign an offer and turn it over to a closing company or attorney waiting for their commission check. Many agents don't even show up for closing. We make it a point to personally handle every detail even after closing.
-Choosing the right agent or broker: There are many start up or pop up companies that make a spash in the local markets with pretty marketing and empty promises. We have seen many come and go over the years, specially in a hot market when many agents are selling property by mistake because of the buying demand. We recommend doing your own extensive research and backgrounds when interviewing agents.
A few questions to ask woud be:
How long their company has been around.
Where their office is located and how long has in been there. Is it an active office or just an advertising facade.
How long they have been licensed. If newer agent, who is their coach and how involved are they.
How many transactions they have handled this year and total. It's very easy to print off a MLS transaction list, always ask for proof.
Do they have extensive experience in the type of property. If they don't have experience with farms, land, commercial, etc, then that agent/broker should be co listing or referring a broker who does. This is noted in Article 11 of the NAR Code of Ethics.
Do they offer any of the items mentioned above such as, staging, market evaluation, professional photography, transactional management.
What marketing platforms the utilize or details on their marketing plan.
Are they a Realtor. If so, do they belong to the local Multiple Listing Service.
Ask for previous references and other active professional peers in the industry about them. Look up all of their profiles online as well, some 3rd party sites have reviews and sales stats.
If they or their company has been involved in any ethics or civil proceedings.
If their company has changed names and how many times.
This may be one of the biggest investments in your life, always call the correct professional to assist.